Kimono in the news


Kimono in the news…
‘A Modern Tradition’

By its very definition, the kimono evokes ideas of tradition. Steeped in history and culture, this type of garment has been worn by men, women and children in Japan since roughly the eighth century. But since the late 19th to early 20th century, the popularity of kimonos as everyday wear has been steadily declining, to be replaced by Western clothing. These days, as any Tokyoite would know, it is rare to see Japanese dressed in kimonos except on very special occasions, and even then many still choose an evening gown or tuxedo. Kimonos have been largely relegated to storage, only to be taken out and utilized once in a great while.

But there is one man who is out to change this. Jotaro Saito is Japan’s most prominent modern kimono designer, and he is making waves throughout this very traditional industry. The third generation in a family of kimono designers, Saito was literally born into Kyoto’s textile and garment world. “I always thought I would end up doing this,” he says. “I never thought I had to do it for the sake of my parents, but I just came into it naturally.”

Click the article link to see photos, and read more!


3 responses »

  1. “¥60,000–¥100,000 for a cotton yukata” Um, what? Perhaps that’s what his particular brand charges, or it’s a typo, but I’ve bought tons of yukata (and one of them brand new) and they never even approached that price… I got my violet strawberry yukata + a matching tsuke obi and geta for about $60 USD on Ebay, and all of them were brand new… :S

    I’ve noticed that articles like the one you linked tend to sensationalize prices, for some reason… Do you have any idea why? 😕 To make kimono seem more mysterious, or something? A brand-new yuuzen furisode costs a fortune, but not all kimono are that expensive, and yukata are dirt-cheap… Thoughts?

    • Some brands are that expensive, most are not. As for myself, I really don’t try to sensationalize yukata considering I don’t really like them and sell them for only $40.

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